THE SIGNIFICANCE OF BIG DATA ANALYTICS IN BUSINESS: A CASE STUDY

Abstract

Data for business organization is a very important part. Big data is an approach that collects large amounts of data. Generally it is a data gathering strategy that captures, analyzes and manages a large amount of data sets. But there are some challenges which obstruct the development of the organization. Due to lack of knowledge, and not setting any strategy that handles big data sets, there is big challenging problem in business organization. This paper is highlight some aspects of big data that play an important role in business organization, business performance and also highlighting the use of Hadoop open source platform to manage the data process and store them.