PRODUCTION, MARKETING AND CONSUMPTION PATTERN OF MILK IN URBAN, PERI-URBAN AND RURAL AREA DAIRY FARMS IN THE JOBNER OF JAIPUR IN RAJASTHAN

Abstract

Present study was conducted in Jaipur and jodhpur district of Rajasthan. A total of 150 households had been selected randomly depending on the number of households that own crossbred dairy cattle for cross sectional survey to produce information on dairy production & main difficulties and marketing methods hindering dairy development. Dairy farm was chosen to complete the proposed research. The study revealed that the overall extent of association of respondent to milk Production in urban, peri-urban and rural Area Dairy was found to be overall 78 percent while 87 and 60percent in urban / peri urban and rural respectively with the average crossbred cattle population of 2.96 TLU in the area. Women play major role in milking, milk processing, cleaning and care of animals while men (95.5 percent) was solely responsible for taking breeding decisions. Marketing of milk was to the retailers milk purchaser i.e. shopkeepers (68 percent) and merchants (32 percent) while the butter purchaser were direct buyers (79.3 percent) and retailers (20.7 percent). Consumption of milk is mainly in the form of tea for adults while children were consuming milk directly.