Principles of Creative Design Thinking in the Digital Age

Abstract

This article aims to explore the fundamental principles of creative design thinking and its application in the digital business landscape. It discusses the significance and components of design thinking, the process and steps of hypothesis testing, the formulation of hypotheses, the design of testing methods, and the process of summarizing the results. Additionally, it highlights the principles of generating innovative ideas to solve problems digitally, including brainstorming techniques, structured creative thinking, idea selection methods, and techniques to expand idea repository. The article presents case studies to exemplify the successful implementation of design thinking principles in problem-solving scenarios in the digital era.